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Search Engine Optimisation (SEO)

Design-Ecommerce.com provides effective search engine optimisation and link building strategies to help drive visitors to your web site and enhance its conversions. We can either:

  1. Develop you a web site optimised for high rankings in the major search engines from scratch.
  2. Optimise your existing web site for successful search engine positioning after an initial evaluation.
  3. Train you on the techniques involved in optimising a web site for search engine visibility.

Site Design, Keyword Placement & Link Relevancy

We make sure that a web site is or has been developed in such a way that it will be easily discovered by the major search engines and that it's content will be thoroughly mapped and indexed to keywords and phrases that potential visitors use, based on keyword research, when searching for products or services that the web site offers. In this way we can optimise or fine tune the site's pages to a particular keyword, phrase or group of keywords/phrases.

On a web page, the most important keywords and phrases are best placed in:

Building up links from authority web sites with relevant content is important for improving a web site's search engine rankings, in particular for the most used search engine, Google. Moreover, relevant keyword use in the anchor text of links (both on-site & off-site) is also important for SEO, as well as for usability and accessibility. Search engines pay a lot of attention to the keywords surrounding links too, so optimising these is also recommended.

Directory Submissions & Link Building

When we are satisfied with the design, layout, navigation, content, page titles and meta tags, header (heading) tags, ALT attributes, link anchor text, web page accessibility and link architecture; we begin the process of submitting a web site to the top general directories, as well as local and industry specific directories.

Social bookmarking sites, article submission websites, networking sites, blogs, and press release sites are other powerful sources for driving traffic and we recommmend these in a link building strategy. In addition, we look for web sites where a reciprocal link exchange will be beneficial to both parties. This will all help in the build up of valuable, relevant, researched and well chosen links that will help a web site improve its search engine rankings and increase its traffic.

Search Engine Usage

With over 80% of Internet users using search engines to find products and services they need, it is important that your web site is well ranked in the major search engines such as MSN, Google and Yahoo for the keyword phrases you are using to attract visitors and customers to your web site.

SEO Evaluation (Audit)

If you already have a web site, then you may be interested in our SEO evaluation (audit) service. This entails a thorough analysis of your existing site's search engine optimisation strengths and weaknesses. Upon completing the evaluation, we report our findings to you together with any recommendations for improvement.

Resources

Contact Details

Design-Ecommerce.com is based near Inverness in The Highlands of Scotland. To discuss your requirements, and for more information on our search engine optimisation and link building services, please contact us by telephone on 01463 782830 or by email at info@design-ecommerce.com.

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