Search Engine Optimisation (SEO)
Design-Ecommerce.com provides effective search engine optimisation and link building strategies to help drive visitors to your website and enhance its conversions. We can either:
- Develop you a website optimised for high rankings in the major search engines from scratch.
- Optimise your existing site for successful search engine positioning after an initial evaluation.
- Train you on the techniques involved in optimising a website for search engine visibility.
Site Design, Keyword Placement & Link Relevancy
We make sure that a website is or has been developed in such a way that it will be easily discovered by the major search engines and that it's content will be thoroughly mapped and indexed to keywords and phrases that potential visitors use, based on keyword research, when searching for products or services that the site offers. In this way we can optimise or fine tune the site's pages to a particular keyword, phrase or group of keywords/phrases.
On a web page, the most important keywords and phrases are best placed in:
- Title tag
- Throughout body text
H1tag (main heading)
- Page URL
H3tags (sub headings)
- ALT attribute (if appropriate)
- Within anchor links
- Meta description tag (near the beginning of description)
Building up links from authority & well-trusted websites with relevant content is important for improving a site's search engine rankings, in particular for the most used search engine, Google. Moreover, relevant keyword use in the anchor text of links (both on-site & off-site) is also important for SEO, as well as for usability and accessibility. Search engines pay a lot of attention to the keywords surrounding links too, so optimising these is also recommended.
When we are satisfied with the design, layout, navigation, content, page titles and meta tags, heading tags, ALT attributes, link anchor text, web page accessibility and site architecture; we begin the process of submitting a website to the top general directories, as well as local and industry specific directories.
Social bookmarking sites, networking sites, blogs, review sites, forums and press release sites are other powerful sources for driving traffic and we recommmend these in a link building strategy. This will all help in the build up of valuable, relevant, researched and well chosen links that will help a site improve its search engine rankings and increase its traffic.
For local search, we set-up and optimise a business's profile in Google+ Local, Yahoo Local and Bing Local. We also set up business profiles in various local review sites and local directories.
For ecommerce sites we create, optimise, submit and manage a data feed of the store's products to Google Merchant Centre (Shopping). We also set up profiles in various product review sites and shopping directories.
Search Engine Usage
With over 80% of Internet users using search engines to find products and services they need, it is important that your website is well ranked in the major search engines such as Bing, Google and Yahoo for the keyword phrases you are using to attract visitors and customers to your site.
SEO Evaluation (Audit)
If you already have a website, then you may be interested in our SEO evaluation (audit) service. This entails a thorough analysis of your existing site's search engine optimisation strengths and weaknesses. Upon completing the evaluation, we report our findings to you together with any recommendations for improvement.
- SEO Dojo - SEO training & community.
- Search News Central - the source for the obsessed search geek.
- Search Engine Watch - search engine information and resources.
- Search Engine Land - news about search marketing & search engines.
- State of Search - search news and resources.
- SEO Book - SEO tools & resources.
- SEO by the Sea - search engine patents and white papers.
- David Mihm - local search rankings factors.
- Reel SEO - video SEO tips & techniques.
Design-Ecommerce.com is based near Inverness in The Highlands of Scotland.
Get in touch to discuss your requirements and for more information on our search engine optimisation, local search & link building services.